Super Admin SaaS Dashboard Redesign
A UX/UI Case Study
Client: Desqworx
Project: Super Admin Dashboard Redesign
Role: Lead UX Designer
Timeline: 8 weeks
Tools Used: Figma, FigJam, Notion, Google Analytics, Maze
Team: Solo Designer + Stakeholder Interviews
Goals
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Improve usability and clarity through information architecture and visual hierarchy.
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Centralize analytics, co-space management, and financial controls.
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Enable faster decision-making with real-time insights.
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Ensure accessibility and inclusivity across UI elements.
Super Admin SaaS Dashboard
Developed a prototype for a UK-based startup to help them showcase their concept to a major tech brand as part of a contract pitch.
Client: Startup (Based in UK)
Year: 2025
Category: Fintech, eCommerce
Role: UX Research, UI Design, Product Strategy
As Client scaled operations across multiple locations, their internal Super Admin Dashboard struggled to keep up. The legacy interface was cluttered, lacked real-time insights, and made critical admin tasks—like billing, space allocation, and access control—inefficient and error-prone. “We spend more time figuring out how to use the dashboard than actually managing the space.” — Operations Manager
Problem statement
RESEARCH
1. Stakeholder Interviews
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Participants: 10 Super Admins, 5 Finance Officer, 5 Space Manager
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Goals: Identify friction points, frequently used features, and wishlist items.
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Admins rely heavily on reports but find them hard to generate.
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Navigation feels inconsistent and overwhelming.
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Billing and invoice details are buried too deep.
2. Heuristic Evaluation of Existing Dashboard
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Lack of visual consistency and overload of colors.
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No prioritization of critical data (KPIs, occupancy, payments).
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Redundant paths for similar tasks, leading to confusion.
3. Competitor Benchmarking
We reviewed platforms like WeWork Admin, Regus CRM, and Mindspace Admin Panel for design patterns, dashboard summaries, and reporting systems.
DESIGN
Information Architecture
Created a new IA using a Card Sorting workshop with internal users. The dashboard was restructured into 4 key modules:
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Analytics & Reporting
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Co-Space Management
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Payments & Invoicing
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Access Control
User Persona
Name: Anika, Super Admin
Goals: Wants to monitor operations and KPIs quickly, send invoices, and manage desk occupancy.
Pain Points: Struggles to get real-time data, finds the dashboard UI dense and uninviting.
WIREFRAMING
Low-Fidelity Wireframes
We started with sketches and grayscale wireframes to focus on layout and hierarchy.
Highlights:
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Sidebar nav with persistent icons.
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Dashboard top-section with real-time KPIs.
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Modular cards for occupancy, revenue, maintenance alerts.
Mid-Fidelity Prototype (Tested with 5 Users)
Using Maze, we conducted unmoderated tests on task flows:
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Add new co-space
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Generate invoice
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Check occupancy trends
Success Rate: 92%
Avg. Completion Time: Improved by 38% from legacy design
PROTOTYPING
A modern UI with a neutral color palette, clear iconography, and semantic color use for accessibility.
Key UI Elements:
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Sidebar Navigation: Collapsible, icon-labeled, intuitive categories.
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Dashboard Cards: Highlight KPIs like occupancy rate, revenue, maintenance tickets.
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Dynamic Graphs: Filterable by time, location, and type.
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Co-space Manager: Drag-and-drop interface to allocate desks, rooms.
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Invoicing Panel: Auto-generate invoices with visual breakdowns.
CONCEPTUAL
1. Analytics & Reporting
Merged into a homepage dashboard
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Real-time occupancy graph
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Revenue vs. expenses chart
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Center-wise utilization heatmaps
2. Co-Space Management
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View and edit center capacity
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Allocate and release desks
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Integrated calendar view for bookings
3. Payments & Invoicing
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View pending invoices, send reminders
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Payment history with filters
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Visual revenue insights over time
4. Access Control
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Manage entry permissions
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Register visitors and track their check-ins
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Incident alert system for escalations
CONCLUSION
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Complex dashboards require ruthless prioritization in layout and features.
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Real-world feedback > design assumptions.
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Small UI improvements (like icon labels or card layouts) can make massive usability differences.
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Designing for accessibility isn't optional—especially in enterprise tools.
IMPACT & FUTURE WORK
This project taught me that great UX is invisible—when users stop thinking about the tool and start focusing on their tasks, the design has succeeded. It was a challenging yet fulfilling journey that sharpened both my system thinking and interaction design skills.
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