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MyMAV App - UTA's Application Prototype
User Design - User Research
Problem Statement
UTA, a sprawling 420-acre campus, boasts a rich diversity with students hailing from approximately 100 different nations. Each year, a significant number of non-local students enroll, encountering challenges in navigating and staying informed about campus happenings. Common grievances include missing events and struggling with internal transportation.
Proposed Solution
Introducing MyMAV, a user-friendly mobile app designed to simplify the lives of UTA students from all around the world. With just a few taps, App offers a range of helpful features, including finding professors, course registration, assignment tracking, campus exploration, on-campus food ordering, health center appointments, and school supplies ordering. It's a comprehensive tool designed for the convenience of all UTA students, making it easier to stay informed about campus events and navigate university life. It serves as a valuable resource, especially for non-local students, offering assistance with understanding university rules and even the minutest of details.
Research purpose
Around 40% of international students face difficulties in navigating a new campus and city, finding resources, and accessing essential services
One out of every four (26 percent) blind adults lives alone, but the patterns are different for men and women of different ages. Blind women are more likely to live alone as they age. Fewer than 10 percent of the 1.3 million people who are legally blind in the United States are Braille readers. Further, a mere 10 percent of blind children are learning it.
Research Findings
Interview Students on campus
Explore students’ view on culture as well as how it impacts their way of networking and life at MyMAV.
Exploring
To better understand the users and their Challenges at UTA. To learn about their difficulties due to cultural differences.
Lifestyle
Understand the emotions around networking- the introverts user group in particular.
Introverts
Learn how students feel about the education at UTA and know how they are benefit from the resources.
Transport
To understand their ease with transport and how they explore within the university.
INSIGHTS
Takeaways based on 38 Interviews
I always miss events that happen on campus
UTA is beautiful, always wanted to explore college, but i don’t think i have seen half of it.
Exploring
It took me 2 months to realize that there is a saloon on campus.
Introverts
It was very difficult for me to be updated with college information, i rarely open MyMAV webpage
I like how the food gets delivered to the dorms using robots
I didn’t know which bus to take to go to the University health center.
Transport
It is difficult to go on to the website every time to check the buses
i wish the bus information is easily accessible
Lifestyle
I like to move around the college with my friends in my free time
I made many friends from different places
I love plants, i was very disappointed to know that there was a plants’ how at the botanical gardens on campus , that i missed
I love how different kinds of food is available on campus
I recently attended an international communities event, that helped me grow my network so much
Education
I admire all of my professors; they are amazing.
I love my Computer classes so much.
I added my class to the calendar, but somehow missed it, and attended an event without realizing there was a class.
I once wanted to meet a professor and searched for her office information on the UNCC website, but I was unable to find it.
I frequently missed deadlines for my assignments and submitted them late.
I added my class to the calendar, but I somehow missed it, attending an event without realizing there was a class.
I found it difficult to adjust to a completely new environment because I was an international student and didn't know anyone at first.
Target Users
Prioritizing individuals with family obligations and with demanding solo lifestyles, focusing on their need for efficiency and ease.
Adults that range from young professionals to seniors, each with unique lifestyle demands.
Special attention is given to older users, ensuring comfort and minimal physical strain in their interactions.
Ideas based on research findings
Takeaways based on 52 User Testings from the 1st round of iterations - MEDIUM FIDELITY WIREFRAMES AND TESTING
Users’ Interaction with the Platform - Final Design
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